This hysterical article in The Metro was sent to me a few weeks ago. I´ve been thinking about it and I’m still not sure whether to be impressed with the initiative or stunned by the stupidity.
A drug dealer called Jay has been card-dropping business cards around Fallowfield in Manchester to give potential customers his phone number. How do I know he´s a drug dealer? because he has been attaching little samples of weed to the business cards that he leaves.
You see the quandary – impressive initiative and classic marketing. There is nothing like a free sample to build a bit of traction with customers. But he is doing something illegal and giving the police the means to catch him. Even if they don´t call the number to set up a buy he´d better keep his GPS off!
Don´t get me wrong, I absolutely use card drops to advertise the services of every Ibiza escort I represent. And I know that my friends who manage escorts in Marbella do the same. But what we are doing is totally legal.
So I’m still not sure what I think about Jay and his advertising campaign around the University of
Manchester. Part of me hope he prospers for his initiative and balls, part of me hopes he gets busted for his apparent stupidity. yet another part hopes that students don’t take drugs…riiiight.