People think that setting up an escort agency is the easiest thing in the world. All you have to do is get a bevy of gorgeous women to trust you, build a website and get it onto the front page of Google and then have clients call you. Easy.
It is certainly a lot easier to start an escort agency business than to start, say, a rival to Mercedes Benz or SpaceX. But that’s not the same as being easy. Setting up an escort agency and being successful requires a combination of brains, balls, money and skills. Obviously the more money you initially have, the less brains and fewer skills you need, because you can hire those in. But surely it must be easy to sell men on the idea of spending time with sexy escorts?
Take each of those three broad stages in turn; getting beautiful escorts to trust you with their reputations and safety, getting a website to the top of the first page on Google, and having clients call and book dates with your new collection of escort girls.
If you say each of them quickly, it doesn’t sound like much. But think about it for a minute and the problems become a little clearer.
Recruiting the right selection of sexy escorts is surely easy? All professional escorts are just in it for the money, so surely they will work for anyone? Well firstly, that’s not true because they are placing their reputations, finances and physical safety into the hands of the escort agency they work with. Secondly, how do you recruit them? You can´t call them because you don’t know them. They wont call you because they don’t know you. And you cant call the ads on the internet or the (in places such as Spain) newspapers because those are mainly placed by rival escort agencies. Hmmm…
Surely getting your new escort agency website to show on Google is easy? Well, leave aside building your site in the first place because that is increasingly easy. And if you build it, Google will find it. But for Google to rank it, the absolute minimum factors they look for are relevance and trust. That means having a minimum number of words (no, I don’t plan on telling you that here!) with a minimum percentage of them exactly the same as the keywords that potential clients search for. And again, I’m not going to tell you what the optimal keyword density is or how to find the most important keywords that clients use when looking for escorts in Marbella, London escorts, whatever. They are all different, by the way. Then, most importantly, you need to prove to Google that your site is trustworthy by getting lots of links (backlinks) to your new London escort agency site from lots of older and highly trusted sites. Just to give you an idea, if you want to market glamorous Marbella escorts you will need to have over 10,000 links into your site to even be in the game. Nice.
You cannot use Google adwords for your sexy girls in Ibiza or wherever, as Google will not accept advertising for anything that could be sexual services, despite the fact that the internet is essentially a sex delivery system. So, that’s pretty straightforward then.
Now all you have to do is to get clients to trust your new escort agency and make bookings with you. Well what could go wrong with that? Well, if you have an escort agency anywhere other than a small town there is the language barrier. If you have escorts in Marbella, for example, you will get calls in Spanish, English, German, Russian, Swedish, Italian, French…
And you might find that potential clients have some concerns that you need to assuage. Are the escort women in the photos the escort girls that will actually arrive? Are the photos of your sexy escorts real? Will the Marbella escorts be accompanied by large men who steal your belongings? Are the girls you represent trafficked? Are they underage? Are they professional escorts of their own free will? Are you drug dealers?
The answers, by the way, had better be yes, yes, no, no, no, yes, no. In that order.
And now all you have to do is get the escort girls to the booking, have them get paid, keep them safe, get you commission, pay your taxes and stay 100% within the law. So that’s OK then.
Good luck with all that and I hope to compete with you in the near future.