In Part Two of How To Build An Escort Business we looked at finding out the main search terms that people use to look for escorts in your chosen business location. Now you can go to Godaddy and buy your domain name. It should be based on your keyword research and preferably a dot com or dot net. Being a bit (OK, a lot!) of a geek I actually find the keyword research and playing around with potential domain names good fun. So sue me! Anyway, assuming that you are going for a single location business to start with rather being over ambitious and trying to start out with several locations at once, it is relatively easy to play with the search terms and some hyphens to come up with a website domain name that will logically fit with the way Google works. Basically the more your website name fits with the search term, the more you will succeed on Googles first stage. Now, having bought your domain name you need to organise hosting and have your website built. Are you an expert in website building and SEO? The chances are that if you are looking at this article you are not. So do not even think about doing this yourself. It is too important to your business and easy to irreparably screw up. So how do you find a website building company that will do the job well?
Obviously you can start with Google! There are literally thousands of website design agencies out there. I would strongly suggest that you look for a firm that has experience of the adult industry. Preferably of the escort industry. Making a website that works in the escort business is very different to making one for real estate, clothing or recruitment. So look at the bottom of a few escort agency websites that you like and see if their website designer is credited. The good ones normally are. Two I like are Adult Creative and Box of Marketing. Failing that, look for web design businesses either local to you, or in your target location (which might be the same thing, of course). So if you are based in Glasgow and want to start an escort agency in Benidorm (and yes, that is perfectly feasible if you follow the steps I am laying out) then look for design agencies in both locations. There are pros and cons to each. But basically, find someone that understand the escort industry and that makes sense when you talk to them. If they try to baffle you with jargon they probably do not really know what they are doing!
A basic five page escort website should cost you between two hundred and fifty and five hundred euros, if you are going to supply the text yourself. Having the web design agency write it will cozy another two hundred and fifty euros or so. But what do you write on the site? Guess what? That is in Part 4.