In Part 2 of How To Build An Escort Agency I explained how to identify the right search terms (keywords) to aim for. In Part 3 I showed you how to select a domain name and find a web design agency to build your site for you. Now you know what to put on the site. Well, I would suggest starting your site small and gradually building it as you apply Search Engine Optimisation and backlink building to the site. By a small site, I mean in terms of the number of pages. The basic is 5 pages plus a blog page. Those five basic pages are: Home, Recruitment, About Us, Contact (plus blog). Rates and Terms. When the sire is big enough you can add in a gallery page. But you do not need it initially if you lay out the home page properly.
By properly, I mean have a look at the site for Classic Courtesans in London. Forget the layout and visual of the site, just take a look at the structure of the home page. The keywords that is is aiming at are variations on “mature escorts London”. The page is headed with them and they are spread out throughout the subheadings and the text. There is a roughly optimal percentage for how often the keywords should be used in the text. The web agency that you use should be able to check this for you as they build the site, using Yoast or one of the other terms. Too high a percentage is far worse than too low, as it tells Google that you are trying too hard and makes the site look suspicious, which means you will be penalised.
A YouTube video is useful and again your web design agency should be able to help with that. Likewise a Google Maps location, but once more the web design agency should advise you on that. The text does not have to fancy, it just has to explain what you do (or intend to do), how you plan to do it, and who with. The front page needs to have between three hundred and fifty and five hundred words at the start. You can add more text to it later if you need to. The photographs should link through to the profiles of individual girls so that potential clients can “browse”. The rest of the site is pretty straightforward. The other pages do not need to especially full of words, the words just need to be relevant to the page title. Then Google know that you are a serious site.
The site should be fine tuned by your design agency for “on page” optimisation – which means making sure the content, meta tags and all sorts of things you do not need to know about yet are attractive to Google and relevant to the target location. The it is “off page” optimisation, which is what we discuss in Part 5.