In Part One of How To Build An Escort Business, I looked at how to identify the best potential markets by comparing the volume of potential client against the number of competitors. If you do this thoroughly and do not feel tied down to your current home town, you will find that there are some surprising answers. Before you launch full bore into building an escort agency, one thing to also think about is seasonality. Paris, for example, empties of locals during August leaving only tourists. London has less of a dip during the summer, so it is much more of a twelve month market. Ibiza and Mallorca, for example are really only open for business May to October. If you do any business in the winter it will be a weird exception.
So, having decided where looks like a good business location, you have to look at building a website. You might be tempted to jump straight onto the Godaddy website and buy a domain name that appeals to you. After all, it will probably only cost you a tenner so why not just go for something you like the sound of, or the name you have decided to give your business. The simple answer is Google. If you are going to build a site with multiple locations, then yes you can start with a neutral domain name (I would still recommend having “escort” in it somewhere though.) But if you are just going for location, much better to have something that fits with the words people put into Google when they search for escorts (Keywords or search terms). For example, Ally´s Angels chose https://escorts-ibiza.net/ because the keyword “Escorts Ibiza” is one of the most commonly searched keywords on Google.
It used to be easy to just go to Google´s own Keyword Planner to find keywords, but while it used to show exact numbers of searches per month for each term, the ranges it shows now are so broad as to be useless. Yes, five keywords might get between one thousand and ten thousand hits each month. But if four get one thousand one hundred and one gets nine thousand five hundred it would be easy to choose the wrong one(s). I recommend against the people who will try to sell you keyword planner subscriptions unless you are going to buy lots of domains every year It just is not worth the money. Much better just to put every search term you can think of for escorts in your chosen location into Google Trends and see what you find. There will usually be a couple of search terms that stand out. Now it time to buy your domain name and start building your website, which is in Part 3.