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Most new small businesses just do not have the know how to deal with marketing in the early stages. Marketing is actually one of the most important things you can focus on when developing an escort business. Building an escort agency is just the same as any other small business.
To reach the point where you know what works best for your business, you will need to test things out. But be prepared! Sales and marketing in an escort business mean the same thing. Once you get a client on the phone then sales skills become important. If you want to sell Geneva escorts to the best clients it will take some sales skills. However almost the only route to market is via the internet and your web site. Even if you advertise on escort directories or in the newspaper then escorts and clients will still expect to visit your website.
Gone are the days when newspaper ads could be used on their own to promote escort services, even when you are legally able to run that type of advert. In most places good advertising is all about your website and your search engine optimization. It is the search engine work (SEO) that gets your site to the top of the searches on the search engines. You cannot just pay for advertising slots on the front page like you could as a restaurant or hotel. Be warned that if you do not have the skills to do this yourself you will need to find the very best people who can work for you on your business. Getting the best people to help you build your website can be a significant investment. Making your website a success on the internet will not be quick, no matter how much money you spend.
I should also mention word of mouth advertising. It can be very powerful and important. Yes, if you provide a good service you will get client and escort recommendations. Unless you are already successful on the search engines with your website it will be very hard work. You will need to spend a lot of time socializing in all the right places to bring clients and talent in to your escort agency.lot of money in drink.
You should be well aware that an escort agency is only as good as the escorts that it works with. Attracting the right escort girls to work with your escort agency business is very important because without good escorts you will not get good clients. If you have fantastic escorts then you can charge good prices and you will get the best clients. If your escort agency girls are average or not good, you will only be able to charge lower prices and your clients will not be as good.
When you first start your escort agency, you will be able to manage everything with no help. If you have worked in the escort business already, owning an escort agency will be easy for you. If your escort agency is a success then you will soon need to have other people to do the daily work for you. You can not grow to be as successful as Barbies Babes Escorts without good help. Especially if you are running a 24/7 business. When your business reaches that point, you will have to work with employees or other people to do most of the work.
The most important job in your escort agency is not selling to customers. If you have good high class escorts then getting bookings from good clients at good prices is easy. The most important thing is recruiting the best escort girls. And you can not leave this important job to the people who answer the phones for your escort agency. To get the best escort girls you must talk to them in the most persuasive, most professional or most secure manner possible. That is what you must do to bring the best talent to you instead of to another escort agency.
Talent and escort recruitment is not just about getting the best people together and trying to make them work. Getting the best group of high class escorts is not just about having a nice website and lots of clients. It is also about having the right people to talk to the escort girls for you. Good reception staff will make the new escort girls feel welcome, respected and valued. They will be able to recruit the best escort girls. The best escort girls are confident and happy in their work. A girl who is not happy with the work will not do it well. And then no-one will be happy.
It is hard to build a good team of escorts. Especially when the escort girls are so unpredictable and travel so much. The travel and freedom is a large part of why women become escorts, along with the money that can make. But that means that you can not expect escorts to stay in one town just to make your life easy. But you should concentrate your energy into recruiting escorts that will help your business grow. This may mean recruiting people who would be a problem in other industries, but in the world of escort work they will be perfect.
In Part 10 of How To Build An Escort Business I explained how to begin adding escorts to your escort agency books. I gave you the key questions to ask them and what to explain to them to ensure that you have the information you need to add them to you web site, sell their services, and make sure that everything is legal and above board. As the old saying goes, you do not want to break the law while you are breaking the law! Now you should have a well ranked website, advertisements on the major escort directories and the local web equivalents of Backpage etc. You are also starting to build a book of escort girls that you represent through your escort agency. Now you have to deal with the clients.
Let me first say that dealing with clients is a lot easier and less expensive since the advent of messaging apps such as WhatsApp. There are others, such as Viber and Signal but in reality WhatsApp will be 99% of your text enquiries. And, in my experience, it will be close to 90% of the client enquiries that you get will be WhatsApp rather than phone calls. So you will have to get used to carrying your phone everywhere. A quick note – until your new escort agency is established answer the enquiries yourself. Do not get a receptionist involved until you know the ins and outs (pun intended), what works and does not, how to handle calls and what conversion rates to expect. Learn to do the job before you get someone else to do it!
When dealing with client enquiries, you need to keep a fine line between being chatty and friendly and having them think you are flirting with them. The most common mistake for people starting out on the phones is to have clients wanting to see them instead of the escorts. Wastes your time and kills a perfectly likely booking.
Ask the client who they want to see. Most will have a favourite from the site but not be that bothered. Either answer their questions about the one girl they want to see, or send them a WhatsApp photo of one or two alternative girls with a brief description. Do NOT send dozens at a time, its is too confusing. Limit the options. Be clear about the price and keep bringing the conversation back to when and where. Next time I will tell you about how to spot danger signs and avoid having people´s time wasted. And also how to avoid the major cons from clients and escorts.
Having read Part 9 of How To Build An Escort Agency, you will see that in my experience getting contacts from escorts who want to work for your new agency is as simple “If you build it they will come”. Once your web site is showing high on Google or prominently in the escort directories such as Eurogirls, then you will start to get escorts girls getting in touch.
There is one big caveat to that statement. It only fully applies IF you have made your website appealing to the girls, rather than just the clients. The best lap dancing clubs make their changing rooms much nicer than the main rooms to appeal to the best dancers. Plenty of escort agency sites just look awful or have text that is just aimed at what they think will get a man to call – they use language that is disrespectful to the girls and implies that they are treated as disposable meat. For example, I came across one site that called every one of their (limited) list of escorts “filthy sluts”. Would you let an agency that called you that represent you? What kind of client will they be attracting?
At this stage it is important to project two important messages – `professionalism and friendliness. When a potential escort contacts you, she wants to know that you will get her good business, take care of her safety and protect her privacy. The way you you respond to her first call, email or WhatsApp is crucial. Here are the main topics that you want to cover:
What is her working name?
How old is she? Request – and make sure you get a photo ID. It can have real name blanked out, but you must be certain that she is of legal age. And, if relevant, that she has the required work permits.
Does she have professional photographs?
Does she want her face blurring on the website?
What services does she offer? If you are not familiar with sex industry terms, look them up online. There are lots of sites that will explain things like GFE, OWO, CIM, Golden Showers, DFK, etc.
What does she expect to earn or what does she expect to charge clients?
Explain what your agency fee percentage is and give her an example. “We charge forty per cent. So if the client pays two hundred and fifty, you keep one hundred and fifty.”
Anything beyond that is a bonus. But with that basic conversation, you will have shown that you know your stuff, and that you will take care of her privacy. That will go a long way to make her feel secure. Now you can move on with your business.
So, if you have worked your way diligently through from the start of this guide, and reached through to Part 8, in which I summarised how to build the back link profile of your web site steadily and naturally, as it should be. And you will have identified a good market and the key search terms that people will use to look for your escort agency. And you will have registered with the major escort directories (escort malls) and started to advertise. Now what? Obviously at this point you do not have an escort agency, you have a web site. How do you move from one to the other? How do you recruit escorts? That is what this is about.
The general rule with escorts is the famous line from the movie “Field Of Dreams”. And it works exactly the same for every escort agency I have ever seen – if you build it they will come. The ·they in that sentence being escorts. And when you have good escorts on your books, and on your web site and directory listing, you will get contacts from escorts. Escorts are always looking at the web for photos of themselves that need to be removed, new directories to advertise in, and new escort agencies to sign up with. And escorts who tour will also look for agencies in their next destination so that they can get as much coverage as possible when they arrive in a new town or area. So if you have your listings with the major escort directories for your location, you will get contacts from escorts. And when your escort agency web site gets reasonably high on the main search engines you will get contacts too.
As it is their job, escorts tend to go further down the listing than clients will. Most clients will not beyond the top five listings on page one of Google. A few will go to the bottom half of page one. But escorts will go to page five and six looking for new agencies to work with. So you will absolutely get contacts from escorts relatively quickly after your site begins to show. Depending on the location or niche you have selected t focus on, that might take eight weeks or fifty two. If you go for “escort London” then good luck – that is the Mount Everest of SEO. If you go for “Mistress Tenerife” then you will rank much faster. So, now you have escorts contacting you. Hoorah! You are just a few steps from having an escort agency. So next, we need to look at how to recruit escorts and look professional as you do it.