How To Build An Escort Agency (Part 10)

Having read Part 9 of How To Build An Escort Agency, you will see that in my experience getting contacts from escorts who want to work for your new agency is as simple “If you build it they will come”. Once your web site is showing high on Google or prominently in the escort directories such as Eurogirls, then you will start to get escorts girls getting in touch.

pole dancing escort in black long socks, leotardThere is one big caveat to that statement. It only fully applies IF you have made your website appealing to the girls, rather than just the clients. The best lap dancing clubs make their changing rooms much nicer than the main rooms to appeal to the best dancers. Plenty of escort agency sites just look awful or have text that is just aimed at what they think will get a man to call – they use language that is disrespectful to the girls and implies that they are treated as disposable meat. For example, I came across one site that called every one of their (limited) list of escorts “filthy sluts”. Would you let an agency that called you that represent you? What kind of client will they be attracting?

At this stage it is important to project two important messages – `professionalism and friendliness. When a potential escort contacts you, she wants to know that you will get her good business, take care of her safety and protect her privacy. The way you you respond to her first call, email or WhatsApp is crucial. Here are the main topics that you want to cover:

What is her working name?

How old is she? Request – and make sure you get a photo ID. It can have real name blanked out, but you must be certain that she is of legal age. And, if relevant, that she has the required work permits.

  • Does she have professional photographs?

  • Does she want her face blurring on the website?

  • What services does she offer? If you are not familiar with sex industry terms, look them up online. There are lots of sites that will explain things like GFE, OWO, CIM, Golden Showers, DFK, etc.

  • What does she expect to earn or what does she expect to charge clients?

  • Explain what your agency fee percentage is and give her an example. “We charge forty per cent. So if the client pays two hundred and fifty, you keep one hundred and fifty.”

Anything beyond that is a bonus. But with that basic conversation, you will have shown that you know your stuff, and that you will take care of her privacy. That will go a long way to make her feel secure. Now you can move on with your business.

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How To Build An Escort Agency (Part 9)

So, if you have worked your way diligently through from the start of this guide, and reached through to Part 8, in which I summarised how to build the back link profile of your web site steadily and naturally, as it should be. And you will have identified a good market and the key search terms that people will use to look for your escort agency. And you will have registered with the major escort directories (escort malls) and started to advertise. Now what? Obviously at this point you do not have an escort agency, you have a web site. How do you move from one to the other? How do you recruit escorts? That is what this is about.

Diane escort showing off muscular physique in black string bikiniThe general rule with escorts is the famous line from the movie “Field Of Dreams”. And it works exactly the same for every escort agency I have ever seen – if you build it they will come. The ·they in that sentence being escorts. And when you have good escorts on your books, and on your web site and directory listing, you will get contacts from escorts. Escorts are always looking at the web for photos of themselves that need to be removed, new directories to advertise in, and new escort agencies to sign up with. And escorts who tour will also look for agencies in their next destination so that they can get as much coverage as possible when they arrive in a new town or area. So if you have your listings with the major escort directories for your location, you will get contacts from escorts. And when your escort agency web site gets reasonably high on the main search engines you will get contacts too.

As it is their job, escorts tend to go further down the listing than clients will. Most clients will not beyond the top five listings on page one of Google. A few will go to the bottom half of page one. But escorts will go to page five and six looking for new agencies to work with. So you will absolutely get contacts from escorts relatively quickly after your site begins to show. Depending on the location or niche you have selected t focus on, that might take eight weeks or fifty two. If you go for “escort London” then good luck – that is the Mount Everest of SEO. If you go for “Mistress Tenerife” then you will rank much faster. So, now you have escorts contacting you. Hoorah! You are just a few steps from having an escort agency. So next, we need to look at how to recruit escorts and look professional as you do it.

How To Build An Escort Agency (Part 8)

Part 5, Part 6 and Part 7 of How To Build An Escort Agency were all about search engine optimisation (SEO) and the different options and strategies available to you in order to push your escort agency web site up the search engine rankings. Initially I discussed the options available to you as though they were single choice either/or alternatives. In real life, they are not. You can use a combination of escort directories, hiring an SEO agency and building your own Virtual Blog Network alongside each other in parallel or in series. You can experiment to work out what is the best combination works best in your selected market. So, how do you make these options work for you? This only a suggestion. There is almost an endless number of ways to put these pieces together to get the best results. Remember that the effect has to be as natural as possible.

slim escort with long hair on beach looking out over seaThe obvious starting point is to link with the escorts directories, where you put their banner on your site and in return you can advertise your escorts on their site. And in some markets they can be a huge source of business directly as they rank so highly on Google etc. You can see the effect at the bottom of https://escorts-laspalmas.com/ Then adding in back links from your SEO agency will give you a good boost your web site. This alone should be taking you up to the top one hundred places within a couple of months. Alongside that you can use social media such as Tumblr, Pinterest etc to build more back links. Just keep the interesting photos and posts going and gradually build you followers and they will re-post your content and the links will build. And the search engines love social media links because they are, by definition, organic and natural. Then, if you are going to build and use your Virtual Blog Network, this is the time to do so. But you need to do so steadily and regularly. A couple of posts a week is about right. Remember, again, to mix Blogger, WordPress and hosted websites.

Then, kick in with more work from your SEO agency, keeping your VBN going alongside it, so you have a naturally building volume and quality of back links building up over a six month period. Keep an eye on your ranking for your main search terms, using one of the many free web sites to keep an eye on your SERP. You should see a rather “lumpy” graph as your web site trends gradually upward, but there will be inexplicable rises and falls. Initially they will be in the eighties and hundreds! As you work progresses, you will see shifts of a couple of places at a time. But keep working on it and you will see the results. And when you start ranking, the escorts will find you. So registering escorts onto your agency is the next part of this guide.

How To Build An Escort Agency (Part 5)

In Part 4 of How To Build An Escort Business I focused on making sure that the “on pages” search engine optimisation of your site is as effective and well thought through as possible. That means using the keywords you have identified in the right percentages, having enough of the right kind of additional material such as maps and YouTube videos. But let me give you the most important tip about web design that I can. Do not trust your web design agency to get on with it. Check their work. Make sure it is done properly. Do not trust what they advise you until you have read around and checked on it yourself. Do not even trust what I am telling you until you have checked it out. Making your website work effectively with the big search engines takes time, patience and research.

sandy escort butt in black and white bikini pantsOff page search engine optimsation is mainly about getting other sites to link to you. The more links you have and the better quality the websites that link to you the higher your ranking with the search engines. That is the basic description. And it sounds easy enough. But how do you get websites to link to you? Especially as an “adult” site? Well, you have options. The first is to link with escort directories. You put a link on your site and then the escort websites allow you to advertise with them for free. You can wee what I mean on the bottom of this web page https://www.2nd-circle.com/escorts-malaga/ where there is a link for Eurogirls, one of the best directories. But those will only take you so far as you are giving SEO “juice” away, though you get “juice in return. You will need more “one way” links from people that you do not give reciprocal links to. There are three ways to do this.

The first is to persuade the owners of good quality websites to allow you to post articles on their sites. But with the exception of industry sites such as Tits And Sass you will have almost no chance because you are an “adult site and they will not want to be associated with you. The second is to use an SEO Agency, which might be the same people that designed and built your site in the first place. The third is to build your own VBN, or Virtual Blog Network. I will talk about each in Parts 6 and 7.

How To Build An Escort Agency (Part 4)

In Part 2 of How To Build An Escort Agency I explained how to identify the right search terms (keywords) to aim for. In Part 3 I showed you how to select a domain name and find a web design agency to build your site for you. Now you know what to put on the site. Well, I would suggest starting your site small and gradually building it as you apply Search Engine Optimisation and backlink building to the site. By a small site, I mean in terms of the number of pages. The basic is 5 pages plus a blog page. Those five basic pages are: Home, Recruitment, About Us, Contact (plus blog). Rates and Terms. When the sire is big enough you can add in a gallery page. But you do not need it initially if you lay out the home page properly.

2 girls in string bikinis with their hands on each others bottomsBy properly, I mean have a look at the site for Classic Courtesans in London. Forget the layout and visual of the site, just take a look at the structure of the home page. The keywords that is is aiming at are variations on “mature escorts London”. The page is headed with them and they are spread out throughout the subheadings and the text. There is a roughly optimal percentage for how often the keywords should be used in the text. The web agency that you use should be able to check this for you as they build the site, using Yoast or one of the other terms. Too high a percentage is far worse than too low, as it tells Google that you are trying too hard and makes the site look suspicious, which means you will be penalised.

A YouTube video is useful and again your web design agency should be able to help with that. Likewise a Google Maps location, but once more the web design agency should advise you on that. The text does not have to fancy, it just has to explain what you do (or intend to do), how you plan to do it, and who with. The front page needs to have between three hundred and fifty and five hundred words at the start. You can add more text to it later if you need to. The photographs should link through to the profiles of individual girls so that potential clients can “browse”. The rest of the site is pretty straightforward. The other pages do not need to especially full of words, the words just need to be relevant to the page title. Then Google know that you are a serious site.

The site should be fine tuned by your design agency for “on page” optimisation – which means making sure the content, meta tags and all sorts of things you do not need to know about yet are attractive to Google and relevant to the target location. The it is “off page” optimisation, which is what we discuss in Part 5.

How To Build An Escort Agency (Part 3)

In Part Two of How To Build An Escort Business we looked at finding out the main search terms that people use to look for escorts in your chosen business location. Now you can go to Godaddy and buy your domain name. It should be based on your keyword research and preferably a dot com or dot net. Being a bit (OK, a lot!) of a geek I actually find the keyword research and playing around with potential domain names good fun. So sue me! Anyway, assuming that you are going for a single location business to start with rather being over ambitious and trying to start out with several locations at once, it is relatively easy to play with the search terms and some hyphens to come up with a website domain name that will logically fit with the way Google works. Basically the more your website name fits with the search term, the more you will succeed on Googles first stage. Now, having bought your domain name you need to organise hosting and have your website built. Are you an expert in website building and SEO? The chances are that if you are looking at this article you are not. So do not even think about doing this yourself. It is too important to your business and easy to irreparably screw up. So how do you find a website building company that will do the job well?

selfie of woman in polka dot balconette bikiniObviously you can start with Google! There are literally thousands of website design agencies out there. I would strongly suggest that you look for a firm that has experience of the adult industry. Preferably of the escort industry. Making a website that works in the escort business is very different to making one for real estate, clothing or recruitment. So look at the bottom of a few escort agency websites that you like and see if their website designer is credited. The good ones normally are. Two I like are Adult Creative and Box of Marketing. Failing that, look for web design businesses either local to you, or in your target location (which might be the same thing, of course). So if you are based in Glasgow and want to start an escort agency in Benidorm (and yes, that is perfectly feasible if you follow the steps I am laying out) then look for design agencies in both locations. There are pros and cons to each. But basically, find someone that understand the escort industry and that makes sense when you talk to them. If they try to baffle you with jargon they probably do not really know what they are doing!

A basic five page escort website should cost you between two hundred and fifty and five hundred euros, if you are going to supply the text yourself. Having the web design agency write it will cozy another two hundred and fifty euros or so. But what do you write on the site? Guess what? That is in Part 4.

How To Build An Escort Business (Part 2)

In Part One of How To Build An Escort Business, I looked at how to identify the best potential markets by comparing the volume of potential client against the number of competitors. If you do this thoroughly and do not feel tied down to your current home town, you will find that there are some surprising answers. Before you launch full bore into building an escort agency, one thing to also think about is seasonality. Paris, for example, empties of locals during August leaving only tourists. London has less of a dip during the summer, so it is much more of a twelve month market. Ibiza and Mallorca, for example are really only open for business May to October. If you do any business in the winter it will be a weird exception.

rear view pink bikini long brown hairSo, having decided where looks like a good business location, you have to look at building a website. You might be tempted to jump straight onto the Godaddy website and buy a domain name that appeals to you. After all, it will probably only cost you a tenner so why not just go for something you like the sound of, or the name you have decided to give your business. The simple answer is Google. If you are going to build a site with multiple locations, then yes you can start with a neutral domain name (I would still recommend having “escort” in it somewhere though.) But if you are just going for location, much better to have something that fits with the words people put into Google when they search for escorts (Keywords or search terms). For example, Ally´s Angels chose https://escorts-ibiza.net/ because the keyword “Escorts Ibiza” is one of the most commonly searched keywords on Google.

It used to be easy to just go to Google´s own Keyword Planner to find keywords, but while it used to show exact numbers of searches per month for each term, the ranges it shows now are so broad as to be useless. Yes, five keywords might get between one thousand and ten thousand hits each month. But if four get one thousand one hundred and one gets nine thousand five hundred it would be easy to choose the wrong one(s). I recommend against the people who will try to sell you keyword planner subscriptions unless you are going to buy lots of domains every year It just is not worth the money. Much better just to put every search term you can think of for escorts in your chosen location into Google Trends and see what you find. There will usually be a couple of search terms that stand out. Now it time to buy your domain name and start building your website, which is in Part 3.