How do you build an escort agency so that it becomes successful, stable and long-lasting? Most people fail to keep their business going for much more than about three years. OK, that is not too different from the average Small to Medium-Sized Enterprise (SME) so before I start explaining my thoughts on the question, I need you to make a (hopefully) small mental leap. I want you to forget your views about prostitution, prostitutes and the sex industry. It is important that you disregard the myths and click-bait scare stories that you may have read. Likewise, to really understand what I have to suggest, you have make a shift ijn your perception. Just think of the sex industry as an industry. There is a need, there are customers, there are suppliers, and there are businesses bringing buyer and seller together to make a profit. Economics 101 – supply and demand. So, let me start with my thoughts on how to build a successful business.
The starting point is to select your market and analyse the size of the market (Google Trends is good for this). Then you have to compare that with the number and quality of your potential competitors. Barcelona, for example, has a population of 1.6 million, plus tourist traffic, which is extremely high as well. So it is obviously attractive to start an escort agency in Barcelona. But there are also dozens of brothels and escort agencies, which makes it very hard to make your mark. Marbella, on the other hand has only one hundred and seventy thousand residents plus tourists. But there are far fewer agencies and brothels. So you have to weigh market size against competition. Once you have made the selection of your market, then you have to start your business.
There are books available through Amazon and a few websites too. And most of them emphasise paper advertising, Yellow Pages, all that sort of nice old fashioned stuff. They are also mainly focused on the American market, so a huge amount of the content is aimed at staying out of the clutches of the dozens of Law Enforcement Agencies that will try to arrest you – town, county, state, federal, whatever. But in the majority of Europe prostitution and running an agency are perfectly legal. And these days, ninety per cent everything is about the web and social media.
And that is what I will get into in the next post.